Business Intelligence

From ava-core agent/writing-rules.md. Every check applies these on top of the rules above.

• No em dashes anywhere, including headings and labels.
• No decorative contrast pairs: "It's not X, it's Y," "not because A, but because B," "This is not X. It is Y."
• Full first person. Never drop the subject pronoun.
• Never use "name" as a verb. Same for captures, articulates, underscores, speaks to, crystallizes.
• Never use "land" as a metaphor for an idea, message, piece of work, or recommendation.
• Straight quotes and apostrophes only.
• No emojis unless Scott asks.
• Banned hype verbs: unlock, empower, transform, elevate, level up.
• Banned command language: "leaders must," "CIOs need to," "you should," "it's time to."
• LinkedIn: no hashtags unless asked, no tagging, no emojis, no markdown, short paragraphs, ellipses used sparingly.